Exploring behavioural economics: Using 'nudge theory' to improve the effectiveness of SafePORK interventions in Vietnam

Citation

Hennessey, M., Kim, S., Unger, F., Hung Nguyen-Viet, Sinh Dang-Xuan, Thinh Nguyen and Häsler, B. 2019. Exploring behavioural economics: Using 'nudge theory' to improve the effectiveness of SafePORK interventions in Vietnam. Presented at the Regional Symposium on Research into Smallholder Pig Production, Health and Pork Safety, Hanoi, Vietnam, 27–29 March 2019. UK: Royal Veterinary College.

Authors

  • Hennessey, M.
  • Kim, S.
  • Unger, Fred
  • Hung Nguyen-Viet
  • Sinh Dang-Xuan
  • Thinh Nguyen
  • Häsler, Barbara